Pelaksanaan Abdimas Pembekalan Digital Marketing Bagi Jemaat GKI
Keywords:The Indonesian Christian Church (GKI) Congregation, SMEs, digital marketing, Higher Education
The Indonesian Christian Church (GKI) Congregation is part of the community, which includes members of the congregation consisting of various professions, one of which is an entrepreneur. The entrepreneurship that some members of the congregation engage in is included in the category of Micro, Small and Medium Enterprises (MSMEs). The members of the GKI who have Micro, Small and Medium Enterprises do not fully know and understand how they can try to increase their product yields so that they can be sold to the wider community to remote areas outside Jakarta. Because of this, the Faculty of Economics and Business (FEB) together with the Faculty of Engineering and Computer Science (FTIK) are ready to contribute to community service activities within the Indonesian Christian Church (GKI) Congregation. The implementation of services in the field of community service is one of the obligations that must be fulfilled by universities that are involved in the world of education, namely the Tdharma of Higher Education. This community service activity is carried out in collaboration with 2 (two) Faculties at UKRIDA, namely in the form of organizing Seminars and Training activities on Digital Marketing given by several lectures of FEB and FTIK according to their competencies. It is hoped that after the activity, there will be changes achieved by the GKI Congregation who have attended the seminar, so that the benefits can be seen.
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