Pengembangan Usaha Kelompok Mutiara Abadi Dengan Sistem Lapak dan Wisata di Dusun Karanggeneng Cangkringan Sleman Daerah Istimewa Yogyakarta
Keywords:Social Entrepreneurship, Management & Organization, Marketing, Business Analysis
The Mutiara Abadi Community which is located in Karanggeneng Hamlet, Cangkringan Sleman is engaged in social and cultural arts. The activities provide the assistance for children in the fields of arts and culture, skills and children's character education. The Covid-19 condition caused various activities to stop, because they could not provide compensation or transportation money for the coaches. On the other hand, the surrounding community, including the parents of the children, needs a place to do their business. They have been selling at the Kaliurang tourism park, and currently the tourism in Kaliurang is also closed. This condition needs a careful thought so that children's activities can keep continuing and the business community can also be carried out. Developing sociopreunership, that is a business that is not just looking for profit but a business that can also support social arts and cultural activities and increase people's income needed to be done. Based on these conditions, the assistance was carried out using the community empowerment method through mentoring a business with a stall system combined with tourism. The group needed knowledge and assistance, namely social insight into entrepreneurship, organization and management, marketing and business analysis with a stall system combined with tourism. The outputs to be achieved are training materials, community service reports and proceedings articles, the formation of the stalls. Currently, a stall business was established on May 16, 2021 called the "Warung Dhahar Padang Bulan" stall.
Admin AKM, 1 April 2019: Bagaimana Social Entrepreneurship Tumbuh dan Berkembang di Welfare State?, https://akmindonesia.org/article/3/bagaimana-social-entrepreneurship-tumbuh-dan-berkembang-di-welfare-state
(https://lektur.id/arti-lapak/ diakses 2021
Hasan. M, M Aziz, 2018. Pembangunan Ekonomi & Pemberdayaan Masyarakat : Strategi Pembangunan Manusia dalam Perspektiof Ekonomi Lokal, 2018. Eprint.unm.ac.id http://digilib.uinsby.ac.id diakses 2021
Blog Yoga Permana Wijaya, Niat Baik saja Tidak Cukup, 3 Agustus 2017, https://yogapermanawijaya.wordpress.com/2017/08/03/niat-baik-saja-tidak-cukup/
Maskur Anhari, 2018, Resep Bisnis Ciputra, Mengubah kotoran dan rongsokan menjadi emas, https://www.google.co.id/search?tbm=bks&hl=id&q=quantum+leap+terbaru+ciputra.
Shandy, Kunthi Fahmar, 2020 Ingin Jadi Wirausaha Sosial yang Sukses? Begini 5 Kuncinya,, https://economy.okezone.com/read/2020/10/24/455/2298889/ingin-jadi-wirausaha-sosial-yang-sukses-begini-5-kuncinya
Ibrahim, Tatang 2021, Manajemen Mutu Terpadu, penerbit Yrama Widya
Sasongko, Catur, 2017, Anggaran, penerbit Salemba Empat
Kotler, Phillip 2020, Principle Of Marketing edisi 8, Prentice Hall, Inc
Dewi, Herlina P, Entrepreneur Talks : Tujuh Strategi Mengembangkan Bisnis, Penerbit Stiletto
How to Cite
Copyright (c) 2021 Sendimas 2021 - Seminar Nasional Pengabdian kepada Masyarakat
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.