Evaluasi Kegiatan Gowes Van Jogja sebagai Upaya Promosi Kampung Wisata Kota Yogyakarta

Abstract

Cycling (gowes) is one of the approaches to restore tourism activities in the new normal era. Besides as a sport, cycling gives the opportunity for cyclists to do recreation and to know various tourist attractions along the routes. 'Gowes Van Jogja', initiated by the Yogyakarta City Tourism Office in collaboration with tourism industry associations in the 2021 Jogjavaganza series, is a tourism promotion program that introduces various tourist attractions, especially tourist kampungs, through cycling activities. Gowes Van Jogja in 2021 is also the first activity and an opportunity to try out four of the five bicycle routes developed by the Yogyakarta City Government. This evaluation uses an online survey method with a Likert scale and an interview method with respondents who are domestic tourists at the 2021 Gowes Van Jogja activity. Furthermore, the survey results are discussed with tourism kampung managers and stakeholders facilitated by Yogyakarta City Tourism Office. The evaluation survey results show a participant satisfaction index of 80.9, which could be categorized as very good. Meanwhile, tourism kampung services, bicycle routes, kampung atmosphere, crafts, and culinary are the five aspects of the evaluation with a rating of very good. There are three recommendations produced as the output of this program, among others: the development of the Gowes Van Jogja promotion program, the packaging of tourism kampung services, the development of bicycle routes, and supporting promotional materials. The packaging of tourism kampung services with cycling activities is expected to accommodate local culinary delights and even training activities to improve tourism services' quality further. The innovation of the tourism kampung service of Yogyakarta City that aims to the cyclists comfortness will be an attractive effort for tourism  in the new normal era.