Webinar Sebagai Metode Pengumpulan Data di Era Pandemi Bagi Para Peternak Indonesia

Abstract

Higher Education is one of the institutions that contribute to the development of Indonesia's Superior Human Resources. Internalization of the value of local wisdom in the academic community of higher education institutions in Indonesia through Tri Dharma Perguruan Tinggi policy and Merdeka Belajar Kampus Merdeka. One of the policy implementations is through Community Service (PkM) activities. This PkM activity aims to help a company that produces livestock drugs and vaccines in Indonesia to conduct a customer satisfaction survey. This implementation method uses the consultation method, the results of which are lessons for the service team and business actors to solve problems regarding customer satisfaction and the use of research methods. The stage begins: first, sharing knowledge to market research students in the form of guest lectures; second, carry out online webinars as a medium for collecting survey data; and the final stage, conducting a Focus Group Discussion (FGD) with livestock pharmaceutical company as a cooperation partner. With the spirit of the value of creativity and adaptability, the service team can carry out this PkM activity in a pandemic condition. The participants of this activity are farmers in Indonesia who are customers of livestock pharmaceutical company. This PkM data collection method uses online webinars. This PkM also uses student surveyors as moderators in filling out satisfaction questionnaires qualitatively and quantitatively. This PkM uses descriptive statistical data analysis methods and illustrative analysis methods. The result is that the online webinar media as a data collection method for farmers is still not optimal and needs to be redesigned by fixing several implementation barriers, namely: knowledge, desires, and characteristics of respondents, as well as the characteristics of the implementing committee so that adjustments occur with the media used. The output of this PkM is a learning module related to market research and research methods.