Revitalisasi Pemasaran Produk bagi Rumah Tangga Pengolah Gula Kelapa di Ujung Genteng, Kabupaten Sukabumi
Keywords:coconut sugar craftsman households, revitalization, market expansion
Some of the population work as coconut sugar processors in Ujung Genteng, Ciracap, Sukabumi Regency. Since the Dutch colonial era, coconut plantations have been developed so that from generation to generation, the use of Nira into coconut sugar has become the livelihood of the residents. It has been a long time since this profession emerged and developed into one that supports the community's economy. The dynamics of this processed business/industry are influenced by many factors, such as the production process, finance and capital, and product distribution and marketing. The purpose of community service for coconut sugar processors in Ujung Genteng is to find joint solutions to marketing problems and their expansion. Through intense discussions with various business households, coconut sugar processors, it was agreed to create a marketing program to improve the continuity of the business. The detailed form of the program is in the form of training and mentoring for coconut sugar processors, which are formulated together. This ongoing community service has had several impacts. First, there is a desire to expand the market for the majority of coconut sugar processing households; Second, a trial was conducted for several coconut sugar processing households to expand the market by establishing a network with a “gethok tular” system using existing communication technology; Third, some coconut business households have benefited from an increase in income; Fourth, the emergence of awareness and desire of most households to differentiate their products based on information from the networks they previously formed. This fourth thing is in the process of being followed up seriously by taking into account the benefits and risks that will be received
M. Rokhani and I. Alkhudri, “Strategi Nafkah dan Pola Pengambilan Keputusan Rumahtangga Pengrajin Gula Kelapa (Studi di Desa Ujung Genteng Kecamatan Ciracap Kabupaten Sukabumi Jawa Barat),” Sodality : Jurnal Sosiologi Pedesaan, vol. 03 , no. 3, pp. 129 - 139, 2015.
F. Zuliandi, “Analisis Pengolahan Gula Kelapa Skala Rumah Tangga di Desa Ujung Genteng, Kabupaten Sukabumi, Jawa Barat. Bogor: IPB Press,” Bogor University Press, Bogor, 2014.
C. Machado and J. P. Davim, Theory and application of Business and Management Principles, Portugal: Springer Nature, 2016.
W. Marsigit, “Perbaikan Teknologi Pengolahan, Modifikasi Bentuk dan Ukuran, Serta Pengembangan Produk Alternatif Gula Aren. Dharma Raflesia Unib, Tahun XIV, Nomor 1 Juni. Universitas Bengkulu.,” Dharma Raflesia: Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS, vol. Juni, no. 1, pp. 47 - 58, 2016.
I. Indarwati, “Efisiensi Produksi pada Agroindustri Gula Kelapa di Kecamatan Cilongok Kabupaten Banyumas,” Majalah Ilmiah Ekonomika, vol. Agustus, no. 3, pp. 128 - 137, 2009.
E. C. Adriana, “Perkembangan Industri Gula Merah dan Pengaruhnya terhadap Kehidupan Sosial Ekonomi Masyarakat Desa Gondang Manis Kecamatan Bae Kabupaten Kudus Tahun 1998 - 2008,” Universitas Negeri Semarang, Semarang, 2009.
I. D. Tahir, “Analisis Pendapatan Pengrajin Gula Merah di Desa Lembang Lohe Kecamatan Kajang Kabupaten Bulukumba,” Universitas Muhammadiyah Makassar, Makassar, 2017.
Muhsoni, Karyadi and E. Hasrati, “Analisis Pemasaran Gula Kelapa Studi Kasus Di Desa Karangduren, Kecamatan Tengaran Kabupaten Semarang,” Agromedia, vol. 35, no. 1, pp. 73 - 85, 2017.
W. A. Malik, M. Ferichani and E. Widiyanti, “Strategi Pengembangan Usahatani Gula Kelapa di Kecamatan Puring Kabupaten Kebumen,” Jurnal Sosial Ekonomi Pertanian dan Agribisnis, vol. 14, no. No. 2, pp. 105 - 113, 2018.
S. H. B. Simbolon, Strategi Pemasaran Gula Merah dari Nira Kelapa Sawit di Kabupaten Serdang Bedagai, Medan: Universitas Sumatera Utara, 2020.
How to Cite
Copyright (c) 2021 Sendimas 2021 - Seminar Nasional Pengabdian kepada Masyarakat
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.