Pendampingan Perintisan dan Pengelolaan Usaha Kelompok Cengkeh 1 Wirobrajan Yogyakarta

Abstract

This community service aims to prepare and equip members of partner groups to start and develop businesses, especially related to business preparation and management in terms of marketing mix, organization and financial management. This service includes mentoring in the pioneering and development of businesses in the Cengkeh 1 Group, which consists of housewives with various skills in making various kinds of food products. The implementation period starts from March 6 to June 14, 2020. The methods applied in this service include: conducting situation analysis, identifying partner problems, determining work goals, developing problem solving plans, social approaches, implementing activities, and evaluating activities and results. The results of this service include: awareness and understanding of the management and group members about the importance of marketing management, organizational development, and business and group financial management. The partner group is very enthusiastic about developing its business and each member always tries to make improvements to their products and services. This group assistance service provides economic benefits in the form of additional income for the family, increased creativity in production, marketing, and services. The surrounding community has easy access to the alternative food products they need. Even during this pandemic, partner groups are willing to provide services between products for residents of the surrounding community.